From the first officially certified wristwatch, to the waterproof "Oyster" case, to the technically sophisticated models of modern times, Gisbert covers everything the reader needs to know about the Rolex brand in impressive pictures and highly informative yet entertaining texts. In the third revised edition, the successful author has now also included the latest models of the legendary Submariner and Daytona series, the brand's traditional lines, which are already celebrating their 70th and 60th anniversaries. But in this edition, Gisbert also addresses the particular challenges facing the watchmaking trade in the advancing 21st century. The business is confronted with the increasing shortage of skilled workers. The author highlights the innovative projects and programmes with which the luxury brand is countering this trend in order to be able to maintain its own standards of guarantee and service in the future.
